Video Trends, channel growth

Grow your channel with this year’s top content trends and monetization strategies

Welcome to the second half of 2020! To celebrate, our BBTV Channel Growth experts share the top video trends that are still going strong, as well as content strategies that could help boost your channel growth during this era of social distancing. Whether you’re amping up your YouTuber skills or climbing the TikTok fame ladder, these are the top video trends of 2020 (so far).


The “Try Not To Laugh” challenge

It’s not going away any time soon. A staple across all platforms but truly finding a home on YouTube, the “Try Not To Laugh” challenge has been inaugurated into the classics. 

The Vogue Challenge 

Emerging first on TikTok but now being circulated across Instagram and Twitter, users are editing photos of themselves onto the cover of Vogue magazine. If you’ve already done this challenge on TikTok, make sure to repost it on your Instagram account to maximize engagement!

Home Workouts

As we continue to stay safe and apart during COVID-19, the home workout has become one of the top video trends across all platforms. Keep your fans inspired by adding these videos to your content strategy. Bonus points if you can share creative ways to stay fit since not everyone has a private gym. 

“Some channels have seen an increase in views across the board due to viewers having more free time than usual” – Daniel Coughlin, BBTV Channel Growth Expert

Quarantine Cooking

Everyone needs to eat so it’s only natural that this video trend has remained a steady view boost across all platforms. Make sure your cooking videos are easy to follow along, and it doesn’t hurt to include the recipe in your description. 

Online events and live[stream] music shows

Summer is known for its endless music festivals. To fill this year’s gap, many festivals are taking to YouTube to offer fans the opportunity to experience live music from the comfort of their homes. 

“There’s been a noticeable uptick in the use of stock footage libraries like videoblocks and images with voiceover due to the inability to film in different locations” – Brad Howard, BBTV Channel Growth Expert

Creator Collabs via Zoom, FaceTime or Skype

Is this year’s motto “find a way to make it work” because creators cannot be stopped from collaborating on great content, safely. Thanks to the endless conference and meeting apps, you can now make your collab a success without having to meet each other. This new video trend is just one way that COVID-19 has offered up a new opportunity for creators to succeed.

DIY & How-To Videos

DIY & How-To videos have always captured audiences but have become staples across the board since COVID-19 has forced us to become more resourceful. Remember, audiences are looking for entertainment, inspiration and positive content. DIY and How-To video possess all of these attributes. From self care with DIY face masks, easy crafts, to more practical videos on how to make hand sanitizer or cutting your own hair with salon closures, DIY and How-To videos have transformed into life essentials during COVID-19.

Content & Monetization Strategies For 2020

Has COVID-19 affected your channel’s monetization potential? The key is to maximize your revenue avenues insofar as they make sense for your overall content strategy. The Channel Growth experts at BBTV have put together this checklist below of content and monetization strategies that you can tap into today.

  • Enable channel memberships
  • Superchat for livestreams and premieres
  • Super Stickers- a new feature on YouTube
  • YouTube Giving – looking to raise funds for a charitable organization? This integrated YouTube tool makes giving super easy for your audience. 
  • Make sure all ad formats are enabled (non-skippable, post roll, mid roll)
  • Further reduce rough language and mature themes to attract the best ads when there has been a reduction in available ad inventory
  • Earn more with shorter videos: 8 minute videos will now be eligible for mid roll ads (previously 10 minutes was the minimum for eligibility) 

Looking for more trends and ideas to spice up your content strategy? Reach out to BBTV to become a partner and get the help you need from industry pros to expand your reach and engagement.

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