A List of Viral & Trending Content From May 2022
We’re sharing trends from each vertical from the last 30 days to inspire your strategy and explore ways to produce content for your fans!

The last 30 days have been full of original and entertaining content trends across YouTube, TikTok, and Instagram. From creative video editing such as video transitions and infinite loops to new content like Lizzo’s latest hit and Summer outfits, creators are introducing unique ways to go viral by thinking outside of the box. We’re sharing innovative trends from each vertical from the last 30 days to inspire your strategy and explore new ways to produce content that resonates with your fans!

Want to know more about today’s viral content trends? Subscribe to our mailing list to get access to our full Content Trend Report containing vertical and platform breakdowns of all the latest trends of today and tomorrow.

BEAUTY AND LIFESTYLE

Summer Outfit Inspo

We’re getting closer and closer to the Summer months, and creators are getting ahead of the season with outfit inspiration applicable for any event! Whether you’re hitting a pool party, hosting a BBQ, going to the beach, or dressing up for a date night, creators big and small are sharing their top outfits so you can stay fresh while enjoying the sun.

Let’s Get Dressed For The Airport

Traveling can be a hassle. More often than not, you’ll want to stay comfortable, especially if you’re on a longer flight. Our fav creators are sharing their top travel fits so you can make comfortable look cool!

GAMING

Call of Duty: Season 3 Reloaded Update

Call of Duty’s newest season has received an update, with significant changes made to the gameplay, maps, guns, player skins, and so much more. Players are sharing their thoughts and showcasing their gameplay after the latest update. Creators are seeing an uptick in engagement with gamers curious about how these changes will affect their experience.

Trending Games

This list of games are dominating social headlines over the last 30 days. Try incorporating gameplay, reactions, and reviews of these titles in your content strategy:

  • Sonic the Hedgehog
  • Poppy Playtime
  • Brawl Talk
  • Nintendo Switch Sports
  • Xenoblade Chronicles
  • Halo Infinite, Season 2: Lone Wolves
  • FIFA

SPORTS & NBA PLAYMAKERS

The 2022 NBA Finals Are Here

The NBA Finals matchup is set; the Boston Celtics will take on the Golden State Warriors, a team that has made six of the last eight appearances in the Finals. It’s a star-studded matchup with several stars taking the court including Stephen Curry, Jayson Tatum, Klay Thompson, Draymond Green, and Jaylen Brown. Get ahead of this exciting matchup with commentary, reactions, highlight mixes, and on-court re-creations!

ENTERTAINMENT

Infinite Loops & Video Transitions

Looking to show off your fitness progress, a hot new makeup look, your favorite outfit, or your groovy dance moves? The last 30 days have been full of unique and entertaining video transitions and loops to share your passions and progress in a quick and enticing way. Try these cool loop ideas for your next video!

MUSIC

“About Damn Time” – Lizzo

Lizzo’s latest single has been living rent free in all of our heads, and for good reason! The song is so catchy, and the dance is just the cherry on top. Learn this fun dance created by @jaedengomezz and tag Lizzo in your video! There’s an opportunity for you to go viral and interact with your favorite music artists; come up with your own dance choreography to a hit song, and maybe you’ll be credited with the next viral dance combo!

FAMILY AND KIDS 

Trending Family & Kids Content Hashtags

We’ve got a list of hashtags that are popular right now, circulating some of the most viral, trending family content online today. Add any of these hashtags in your content’s description (especially on TikTok) and you’ll reach a massive wave of viewers!

  • #inspiration
  • #learnontiktok
  • #letstalkmentalhealth
  • #wellthatsyou
  • #kitchenhacks
  • #diy

Want to learn about more viral, trending content like this? Join our mailing list to get access to the full in-depth Content Trend report and connect with BBTV to learn how you can join our creator network.