Gaming videos on YouTube have become one of the most popular forms of digital entertainment since the global pandemic hit over a year ago. In fact, gamers in the U.S. have been spending 45% more time playing video games since March 2020, leading to a significant revenue spike in the gaming industry and an increased interest by creators to produce gaming videos on YouTube.
Creators looking to tap into the potential of gaming content can do so through YouTube and social media, subscription-based streaming platforms like Twitch, eSports and competitive play, and branded partnerships. Gaming’s influence on digital platforms has played a role in the industry’s evolution into the hundred-billion dollar field it is today.
While many gamers want to make the leap into becoming gaming creators, they don’t know where and how to start. Whether you’re just starting off or you’re already an established influential creator with a large following, we’re sharing four easy ways for you to start or expand your content strategy into gaming videos on YouTube.
1. Live Streaming
Live Streaming is one of the easiest ways to produce gaming content. You can capture raw gameplay live, as you control the action with authentic commentary and reactions to decisions and playthroughs. One huge bonus of live streaming is it eliminates your time spent in post-production while offering a more interactive viewing experience between the viewer and the gamer.
Did you know that YouTube channels that live stream on a weekly basis have seen up to a 40% increase in subscribers and up to 70% increase in watch time?
In order to live stream, you’ll need a broadcasting software to capture your game and distribute it to various platforms. We’ve highlighted the most popular streaming players on the market to help you figure out which one is the best for you.
Check out our beginner’s guide to successful live streaming across popular video platforms.
2. Let’s Plays & Walkthroughs
Let’s Plays and Walkthroughs are catered to single-player video games. However, there is a slight difference between the two:
Let’s Play: Your commentary compliments the game as if you are experiencing it for the first time. It’s all about your reaction, which generally includes a face cam. Also, Let’s Plays tend to be uploaded in sync with new video game releases, making them more time-dependent, leading to a shorter shelf life.
Walkthrough: The player will offer commentary to help viewers maneuver through various stages of the game in different ways. From showcasing the most efficient road through a level to navigating a challenging puzzle, Walkthroughs focus on the game. Some of the best gaming creators will play full campaigns and upload them in parts to extend the life of their content. Gamers that are just discovering a title years later can explore YouTube and use the Walkthroughs you’ve created to help them through the game.
These two content formats are not only efficient but allow the creator to have a more enjoyable experience when it comes to creating gaming content. Play your favorite games, press record, and conveniently upload these segments directly to your YouTube channel with minimal editing done in post-production.
Let’s Plays and Walkthroughs are also presented differently which can help keep your channel fresh, while providing value to viewers looking to consume content about a specific game with different needs.
3. Highlight Montage or Funny Moments
Gather your favorite moments or funniest segments from a recent live stream or Let’s Play to zero in on the most-engaging parts of your content. While this takes more time in post-production, you’re providing value for viewers that cannot sit and consume the typical, longer forms of gaming content.
“Best of” content keeps viewers engaged by honing in on the best moments from your previous videos, which could also be used to educate a gamer’s decision to play a game or to click-through to related videos on your channel.
If you’re a competitive player for popular titles such as Call of Duty: Modern Warfare, Apex Legends, Fortnite, Rocket League and more, a montage can act as a highlight reel to showcase your skill as a player.
Your highlight reels can also be repurposed and uploaded to multiple channels, helping to support a strong multi-platform content strategy. If you are using a content calendar, then you understand the importance of having filler posts to hit publishing benchmarks and keep your viewers engaged.
4. Video Game Reviews
Viewers look to Video Game Reviews to decide if a game is worth playing.
While many creators have different opinions about games, your insights will have the most impact on your most loyal fanbase, and ultimately help influence their purchase decisions.
Reviews can mark the transition into other video games waiting to be played. Remember, some games have massive followings that certain viewers are only interested in. This will help you distinguish a new chapter in your gaming content strategy for viewers.
Video Game Reviews can be time-consuming considering the elements needed to articulate the narrative, but they can help elevate the face of your gaming content and appear more professional. This is especially beneficial for branded opportunities; creators can land partnerships with gaming’s most popular brands if their content aligns with a brand’s objective, or if they possess influence over a massive following.
The mainstream popularity of gaming videos on YouTube has reached new heights, and with increasingly more creators producing content, it’s essential that you tap into what separates you from other gamers. The most successful gamers stay true to themselves, don’t produce content to simply please anyone and play the games that they genuinely enjoy.
BBTV’s creator network is home to some of the most influential and popular gamers on YouTube right now, such as Typical Gamer, KjraGaming, JoshDub, InquisitorMaster, Jelly, Kwebbelkop and so much more. Whether you’re a rising star or an established creator looking for expert support, reach out to us to learn more about our creator services.