Nowadays, creators of all sizes are uploading their content to various social media channels to establish a multi-platform presence, and reach a vast amount of social media users.
In 2020, over 3.6 billion people were using social media, a significant number which is projected to increase to 4.41 billion in 2025.
A typical social media user actively uses or visits more than 6 different social media platforms each month, and spends an average of close to 2½ hours using social media each day.
What does this information mean for creators like yourself? There is a unique opportunity right now for creators to extend their reach beyond one platform and build their influence across multiple networks and audiences. In order to do that, you’ll need the right resources to implement a multi-platform strategy, manage your online presence, and leverage it to captivate your audience consistently.
Below, we’re sharing three tips to help creators manage their multi-platform presence to maximize their potential reach, streamline content to engage with more users across different social networks, all while saving time with an efficient workflow.
1. Manage Your Multi-Platform Presence With a Content Calendar
As we’ve mentioned before, establishing a content calendar is essential to the success of a creator’s multi-platform strategy.
A content calendar can help you:
- Identify personal deadlines for content creation
- Allocate time to brainstorm new content ideas
- Schedule dates and times for production
- Plan post-production and editing timelines
- Upload and publish content
Ultimately, creators will save valuable time and resources to create content efficiently pertaining to their top priorities and relevance.
A content calendar can help you visualize your programming schedule across social platforms. Along with helping you track your content schedule, it also ensures that you’re meeting your own benchmarks.
2. Repurposing Content Across Social Platforms
Repurposing content is a common practice for many creators today, allowing them to stay up to date with the fast-paced environment of social media.
According to Forbes, “if you’ve created a piece of content for, say, Facebook, chances are there are plenty of ways you can repurpose it for Twitter, LinkedIn, Snapchat and even TikTok. Doing so can be the difference between lagging behind or pulling ahead of your competition on social media.”
However, there is a criteria to satisfy in order for content to be worth repurposing. Ask yourself if your content is expandable, evergreen, or engaging.
Expandable: Can your content prompt a deeper conversation, leading to the generation of new or more content associated with the topic?
Evergreen: Is your content timeless? Will it become irrelevant after a few days? Can viewers or consumers return at a later time and take away valuable information or an enjoyable experience?
Engaging: Is your content incorporating important topics or popular trends that have proven to be successful in attaining a vast reach, high engagement rates, and audience retention?
In summary, plan your content around your existing social media channels, incorporate topics that perform well, and consider adding information or experiential elements that can be viewed as classic, nostalgic, or timeless. This will help you hone in on your content creation strategy to be more time-efficient from production to distribution, and sustainable from a performance standpoint.
3. Start Using Creator Apps or Account Management Software
There is an abundance of free apps and tools available for creators to consolidate their digital content, social media accounts, and their content calendar to one place.
Creation: One application that is widely popular amongst content creators is Canva. It’s a great tool for creators that don’t have expertise in graphic design to conveniently create high-quality social media graphics with pre-existing templates and layouts.
Canva premium subscription unlocks key features such as photo and video libraries, simplified video editing, animations, and a content planner where you can save your designs to publish directly to your social media accounts.
Distribution: Popular scheduling apps such as Hootsuite or Later can schedule your posts to go live at specific date and time, provide previews, and track your content’s performance per social platform. This way, you can unify your brand, automate the upload of your content to all of your social accounts, all while avoiding the time-consuming process of uploading manually.
To help BBTV creators expand their content strategy across social media, BBTV and Hootsuite have partnered together for an exclusive discount. This can be accessed through VISO, BBTV’s all-in-one creator platform that offers free access to third-party tools, media libraries, and features to help them enhance their content creation.
Using these applications allow you to execute on the two initial tips highlighted in this article: repurposing content and setting a publishing schedule through a content calendar. Adopting these applications are also great ways to manage the stress of content creation that many creators experience by streamlining workflow.
Spend less time manually uploading content or second-guessing where to upload your next video. Instead, focus your time and energy on the most enjoyable parts of being a creator like creating new videos and engaging with your fans.
Interested in joining BBTV’s creator network for more perks like the ones mentioned above? Connect with our team to learn how you can take your creator career to the next level.